I wish everything was as easy as Facebook. Select your campaign title, select your photo to upload, what age group do you want to target, men, women, interests, location, etc. Facebook pretty much hands you targeted marketing wearing gold-plated diapers. Forget about Farmville--Facebook ads are a better investment of your time and money.
So, being the new guy in charge of marketing, I get a lot of the junk mail and phone solicitors. I got a call the other day from someone who identified himself as a contractor for Ben Lomond High School. He was calling to solicit ad space on a poster that will benefit their sports program. What has the world come to?? Remember, back in the day, when students had to earn their keep? Sports programs would use students from FBLA and DECA to sell their ad space. I guess now we contract that stuff out to non-students. These people, no doubt, make a nice percentage of the sales. It reminds me of the pizza coupons the kids sell door to door where the school makes a whopping 30% of the profits. I guess students have better things to do with their time these days--like playing Farmville on Facebook.
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